I help create authentic conversations that save you time, save you money, and increase your profits through quiz funnels.
Allison Wentworth Ross
What if your worst fears, your biggest failures, and your deepest insecurities are, in fact, your SUPERPOWERS that connect you to your potential customers in a way that only you can?
2022 has been incredibly challenging for most of us.
Earlier this year when I decided to back myself and place all my energy into my own business, of course I expected it to be difficult. I didn’t expect it to be soul-destroying.
With obstacles at every step of the way, I became even more determined to break past patterns that constantly threw me off course. I knew this time it was between me and God. Source. Spirit. The Universe. There was a lesson here that I was too stubborn to learn. Why else would they keep tossing the ball back to me?
Even with the natural confidence of being 50 and a newly-branded website, I felt completely stuck.
Finally, there was a change.
I have a favourite corner at McDonalds (please don’t tell Kourtney), a road away from where I stay and a quick getaway for what’s now become our daily power outages.
It’s a safe space to grab a hot beverage and catch up on my writing. It’s also the corner where I’ve often had to hide my tears.
Because I heal through writing, it means facing the fears, the failures, the future filled with doubt. I know to embrace it because on the other side of fear is peace. And with peace comes clarity. And when I am clear, I can remind myself that I am divine. I am powerful. I am able. I am ready.
But if I’m so divine, powerful, able, and ready, what’s with the stuckness?
It took one person, not the first, to say to me, “Wow, your cancer story is so powerful!” I got it. It finally clicked.
Never wanting to be defined as a cancer survivor or standing out from the crowd simply because I’ve overcome cancer four times, I finally see the gift that cancer has given me. It has given me empathy, an appreciation for life in all forms, the ability to speak my truth because nobody’s going to do it for me, acceptance of others because we all have our demons. Most importantly, it’s made me a symbol of hope for others.
It’s the last one that finally hit home.
I’m not benefitting anyone by underplaying my strengths and disowning my story. On the contrary. I’m denying who I am.
If you're feeling like it's not quite coming together, I'm here to tell you: "Wow! Your story is powerful!"
THE PROBLEM
Marketing wasn't designed for solo entrepreneurs
According to Merriam-Webster, “solo” means to perform by oneself. It also says an “entrepreneur” is a person who sets up a business or businesses.
Yet we know that it doesn’t take one person to set up a successful business, so is the notion of solo entrepreneurship merely a myth?
Consider your favourite team sport.
Now imagine a batsman, goalkeeper, or fly-half alone on the field with their opponents. What are the chances of them winning the match? It’s impossible.
Business is no different.
Back in pre-Internet days, business was done in a building.
There were clear distinctions between departments as finance, operations, HR, IT, logistics, and marketing stayed in their lanes. When the Internet came along, it was simply just another channel to include in the overall marketing and IT strategies of businesses who already had the budget and could easily acquire the skill.
Compare this to entrepreneurship in pre-Internet days:
- As a side hustle, the entrepreneurs amongst us would buy products from a vendor and sell to family, friends, colleagues, and the family and friends of colleagues.
- Entrepreneurs with a marketing budget would pay for advertising in local newspapers, have pamphlets printed and distributed and, at a stretch, invest in a radio slot.
- Some would partner with others and, if they were lucky, get investors.
- Mostly, marketing was done through word of mouth and notes on bulletin boards… not the online kind.
Along comes the Internet and just like that, entrepreneurs are expected to be marketing gurus as well as navigate technology like pros simply to stay afloat.
As technology and marketing continue to merge at a rapid rate in the form of Artificial Intelligence and cryptostuff, the chasm between being “solo” and being an “entrepreneur” is becoming impossible to cross. For many (most?) the time-money-skill struggle is as real as the where-is-the-next-meal-coming-from one.
Entrepreneurs need a new game.
As solo entrepreneurs, we’re at an interesting crossroads. Do we continue to accept the unrealistic expectations that have been placed on us in order to be successful? Or do we redefine what it means to be entrepreneurs and do it our way?
THE SOLUTION
Changing the marketing narrative
As you scroll through your social media feeds and sift through your inbox, do you find that you’re drawn to some people’s content, get prickled by others, and are numb to the rest even if the underlying messages may be the same?
That’s probably because you’re picking up on the energy behind their intention for posting.
In the same way, your energy is what makes a potential prospect your prospect or someone else’s prospect even though you provide a similar offering.
What is the underlying intention behind your marketing posts? Are you offering value with the intention of simply adding value or with the hopes that your value will lead to a sale? Unintentionally, is there an energy of lack instead of an energy of abundance?
The trick lies in detaching the energy of your marketing from the energy of your selling. When potential prospects are drawn to your energy, when they resonate with your sincerest intention beyond just your words, they’ll automatically want to find out more about what you do and how to become a part of your inner circle.
We need to change the narrative:
- What if marketing is a process of bringing people to a place where YOU perform an action that leads to the selling of a product or service at a profit?
- And what if that is action is to create meaningful authentic conversations that make your potential customers feel seen and heard?
THE PROCESS
Creating authentic conversations
We’ve always been told that marketing is about being seen and being heard. That’s easy if you have a marketing team and a marketing budget dedicated to doing marketing every day on every platform in every shape or form.
For solo entrepreneurs, what if marketing isn’t about being seen and being heard? What if it’s about making your potential customers feel seen and heard? When your vibration is sincere, those who are meant to get you will get you. You don’t always have to be at your best. In fact, it’s your ability to have been where they are—and maybe you’re still where they are—that allows you to speak their language in a way that’s able to transcend words.
I help you create authentic conversations in four sessions.
What's in your vortex?
The biggest challenge for most entrepreneurs is that they feel like they're constantly failing. Let's start by turning your biggest disappointments into your greatest vision with a 90-minute call.
Who's in your VIP lounge?
We use the Quiz Matrix Method to generate a profile for each of your ideal customers. By noticing the subtle differences between each profile, you'll see them as people each with their own needs.
What's your message?
Human to human, you're able to draw on your experience of your worst fears, biggest failures, and deepest insecurities to create a message that connects authentically with each VIP in ways that only you can.
What are your next steps?
Whether in writing, video, imagery, or audio, deliver your message in a manner that makes them feel validated, appreciated, and understood...one profile at a time. This forms the basis of a quiz funnel.
THE QUIZ FUNNEL
Be authentically you
Have you ever taken a quiz and discovered something interesting, amusing, or insightful about yourself? In that moment, “something” happened. You either smiled, reflected a little deeper, or felt inspired to take action. In that moment, you were engaged.
By helping hundreds of entrepreneurs over the past 20 years, I’ve developed a good understanding of what works well and what doesn’t work at all, and the winning strategy by far is an online quiz!
In an online environment where you don’t know your customer and they can’t feel, touch, taste, or smell your product, a personalized quiz bridges the gap.
The right quiz provides a platform for you to:
- Be authentically you;
- Gain information about potential clients in the moment as if you were there having a face-to-face conversation;
- Guide them down a personalised pathway that makes them feel like you’re speaking directly to them;
- Start building a relationship of trust where they feel seen and heard while, ironically, you can neither see them nor hear them.
The best part is that quizzes are adaptable for any marketing strategy and can be used for anything from book launches to brand awareness and course curriculums. They can be as simple or as complex as you need them to be in order to instantly connect with your visitors.
THE BENEFITS
Save time and money and increase profits
How much time and money do you spend on “getting to know you” calls that never go past the first introduction, attracting visitors who never go past the first page of your website, crafting emails that never get clickthroughs, developing courses that never get sign-ups, and creating content that never get the right engagement?
If your answer is “more than I get back,” perhaps you should consider replacing your marketing and sales funnel with a quiz funnel.
What is quiz funnel? Perhaps the best way to describe a quiz funnel is to compare it to the traditional funnel.
In a traditional linear sales funnel, you lead your visitors down one set path towards a generic one-size-fits-all call-to-action. In a quiz funnel, the quiz redirects visitors to multiple call-to-actions that are specific for their needs based on how they answered the quiz questions.
I’ll use an example to show you how to use a quiz funnel to:
- Increase your closing rate;
- Segment your mailing list;
- Personalise your course curriculum;
- Plan your content strategy.
Suppose I help businesses save time, save money, and increase their profits through quizzes (which I do, so perhaps this example isn’t purely hypothetical). In this example, I use the Quiz Matrix Method that I use for quick-and-easy marketing strategy development.
The first step in the Quiz Matrix Method is to choose the main two questions that form the basis of your offering. In other words, what are the two main variables that will help you guarantee you can meet your customers’ requirements within the limited resources that they have?
Question 1, for me, would be around what the aim of your marketing efforts is and whether it falls within the services that I provide. Question 2 would be around your budget for making it happen. My quiz would you look something like this:
Q1. What is the aim of your quiz?
- Product promotion, including physical products, digital products, services, and experiences
- Brand awareness for people to get to know you and what your business stands for
- Course curriculum to introduce new or existing learners to what they can expect to learn
Q2. In USD, how much are you willing to invest in this project?
- 0
- <1,000
- 1,000-10,000
- >10,000
This is where the power of permutation comes in. By mapping question 1 and question 2 on X and Y axes, it gives me twelve clear profiles of potential customers that I am likely to engage with.
How could this help me save time, save money, and increase my profits? It’s all about the results page.
INSTEAD OF HAVING ONE LANDING PAGE THAT LEADS TO ONE OFFER, I CAN HAVE ONE LANDING PAGE THAT LEADS TO 12 DIFFERENT PERSONALISED OFFERS, EACH WITH ITS OWN CONVERSATION.
When taking my quiz, you will be redirected to a results page that’s personalised for your marketing aim, your budget, and the unique challenges you may be facing. This cuts out the need for long introductory calls, generic emails, broad course curricula, and impersonal marketing communications that may distract us more than it would add value.
1. Introductory calls
I wouldn’t have to wait until I’m on a call for me to understand what you need—or to help you understand what I can offer you within your limited resources—because I’ve had the opportunity of thinking through your unique challenges. I have already shared some tips with you in the results page so you’re making an informed decision about whether we’re a good fit, saving us both time when we do decide to meet.
2. Email subscriptions
Each profile could have its own unique “subscribe” button so that those who want to increase brand awareness on a zero budget won’t be inundated with tips for promoting a product on a 1,000 USD budget.
3. Course curriculum
Say you’re looking to promote a product on a budget under 1,000 USD, which learning objective would resonate more with you if I was offering a course to help you:
- By the end of this course, you’ll use the Quiz Matrix Method to create quizzes that help you reach your marketing goals; OR
- By the end of this course, you’ll use the Quiz Matrix Method to create quizzes for promoting your product on a budget under USD.
4. Content strategy
As (solo) entrepreneurs, we can’t be everything to everybody at the same time. With twelve profiles, I can focus on building strong relationships with one profile at a time through one personalised content strategy each month and follow this through in my introductory calls, email marketing, and product delivery.
One quiz can do all that!
So I don’t know about you, but I think quiz funnels should be the next best thing in mainstream marketing.
THE METHOD
Experience it for yourself
If you could ask your potential customers just two questions that formed the foundation of your business, what would those two questions be?
And if you had their answers, what would you do with the information?
And what if—by using the power of permutation—those two questions are all you’d need to ask YOURSELF in order to have clarity on your buyer persona, product, pricing, delivery, and communication?
In the demo, you’ll learn how to use the Quiz Matrix Method to create a foundation for your marketing strategy by using the power of permutation.
THE PROOF
Examples of quizzes using my method
BOOK LAUNCH
"What's your vibrational impact?" was created as part of the launch of my book, Transcending Your Genius: Vibrational Marketing as a Spiritual Practice. Tip: You'll notice that I don't mention my book until the very end as my aim was for the visitor to experience a taste of "vibration" for themselves.
BRAND AWARENESS
The "Focused & In Flow" quiz was co-created with Louise Mosley, owner of NB Coaching, to create awareness of her brand in preparation for an upcoming group coaching program for entrepreneurs. Tip: Notice how Louise, only at the end, informs the visitor that she's a certified Flow Consultant and provides the next steps to determining if they're a good coach-client fit.
COURSE CURRICULUM
The personalised curriculum was created to prepare Flow Consultants, Performance Consultants, and Level 1 Partners of Entrepreneurs Institute, a leading entrepreneur education group, for their quarterly coaching call. Tip: Notice that the final assessment, which is an application process, ensures that only delegates who have completed all the modules are invited to the call.
THE TESTIMONIALS
What others have said about me
CONNECT WITH ME
Other places to find me
