Content Strategy Quickstart Quiz

Introduction

Every decade, a new marketing buzzword dominates online business, the latest being “Content marketing.” The Content Marketing Quickstart Quiz provides six simple questions for creating a targeted, measurable, and relevant content marketing strategy.

Select a product and answer the six questions.
1. Is your product new to the market or do similar products already exist?
2. Do potential buyers have to touch, taste, hear, or smell your product before purchasing?
3. Are you targeting your product at businesses or at consumers?
4. Which factor is most important to your potential customers when deciding whether to buy?
5. How many times can your product be used before it has to be replenished?
6. At which stage of the decision-making process are potential buyers of your product?
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